On the 7th of August I will be running a workshop for PRSA Phoenix on Social Media, Online PR and Web 2.0 for PR professionals.  You can read the Press Release here

For details on how to sign up for this event visit the Valley PR blog.  Not only are we planning a great event at  Pearson Education at their new facility at 3075 W. Ray Road, Chandler but all proceeds go to the PRSSA scholarhip fund.

I have had the pleasure of working with Julie Wainwright CEO of SmartNow.com an online web resource site for women over 35.  Smart Now is Julie’s own business venture which she runs with another great woman called Lynn Forbes.  You should check out this great  resource site which has been so thoughtfully  put together by these two great women.

I was particualrly moved by Julie’s article on the five biggest mistakes she made and how she moved past them.  You can read the full article here. 

Ad Age daily  today reports the move by several States to further scrutinize the Yahoo Google Ad serving deal.  You can read the full report here.  This is hot on the heels of the congressional hearing on the same subject today.  According to CNet’s Declan McCullagh its is probably not going to make a lot of difference to the internet public.  Microsoft’s argument is just an echo from the past and its pretty much the same arguement Google put forward against the Yahoo Microsoft deal. 

Whatever happens today I personally think that Google’s dominance is not a good thing for consumers.  I love Google I think they are a first class organization and a great search engine but you can have too much of a good thing.  At least lawmakers are giving this deal scrutiny, it has almost seemed in the past that Google can do what they like.  I was expecting this deal to come under closer scrutiny and its a good thing that it has.  We will have to wait and see what the outcome is I feel that a rejection of this deal would actually be a good thing for the industry and the consumers.  it will be interesting.

On the 2nd of July I was interviewd by RSS Ray on his radio show on the subject of online reputation management.

You can listen to the podcast here.

We moved the mobile version of the elixirinteractive.com site to elixirinteractive.mobi . Anyone accessing the main site with a mobile browser will be automatically redirected to the correct site. This was primarily to aid in correct indexing by search engine spiders.

Hard to believe that SES San Jose is just round the corner again.  Another great show is planned and you can see the full Agenda here. 

I will once again be speaking on the subject of viral marketing and will be sharing some great information on our current campaigns at the session called “Igniting your viral campaigns”.  This popular session will run at 11.15 on the 18th and I am thrilled to see that I will be speaking with Justillien Gaspard.  I have a lot of respect for Justillien at his young age he has truly made his mark on our industry.  Justillien is also a fellow search engine watch expert.   

I will also be speaking at the site clinic session on the 22nd at 10.15.  Although this is my first site clinic session at SES I have run many at other events and I love the interaction with the audience and always receive great feedback on the value of that real time interaction. 

As usual the week is full of great sessions and although the party schedule is not quite up to the heady level of SES New York it does lend itself to some late nights.  I look forward to the opportunity to network something  that SES is first class for, meeting old friends and hopefully making lots of new ones.

Spent some time this week making our new site mobile friendly (XHTML-MP or WAP2). Tested using emulators and by my own T-Mobile Shadow, it looks a lot cleaner now than when I started.

In addition this blog got a makeover and is also mobile friendly.

I’ll be detailing some of the behind the scenes work at our technical blog - http://www.topsemtips.com/.

Today at 3.00 (PST) I will take part in a live interview with RSS Ray on WS Radio on the subject of Online Reputation Management.

If you miss the show it will be available by podcast on my blog and on the WS Radio site within two days.